On the 21st January Bedashing Beauty Lounge officially celebrated ten years in business with a gala event at the Rosewood Hotel in Abu Dhabi. During this event CEO Noor Al Tamimi presented two of her long-standing staff each a piece of land in their home of The Phillipines in honor of their good service and long-standing commitment to the company.
“We value commitment and perseverance — these two women have shown focus and worked with passion every day to grow with our company. This is the kind of team building and partnership that our brand is committed to. BEDASHING is more than a beauty salon, we are a brand that innovates, pioneers and strives to reinvent the notion of brand building, service and adding value to the lives of our clients, employees and stakeholders with smart solutions and the latest trends and technology,” says Noor Al Tamimi, on the 10th Anniversary celebration.
“This gift of land to our valued employees was the best way we could show our appreciation to those who’ve worked hard during the past decade and helped to define the brand.”
The two employees were completely shocked at the prize having had no idea that they were receiving such an award and the entire room was shaken with emotion as the announcement was made with many moved to tears.
CEO Noor Al Tamimi and her three sisters are well known for innovation having invented the patented BEDASHING Chair (a time-saving chair that allows multi-tasking of beauty services to save clients’ time) and the recently launched #GLAMn30 (a menu of interchangeable hair and makeup looks that are guaranteed to be achieved in under 30 minutes by The Bedashing Beauty Squads). As the company directors, their vision is to innovate the way women experience grooming and beauty services — this desire to innovate is paramount in every business decision.
During her powerful speech, Noor went on to launch the BEDASHING Innovation Lab. This new entity based in the Dubai Design District will work purely towards the innovation of treatment, trend and technology relevant to the beauty sector and the ideals of the BEDASHING experience. This Lab will service the BEDASHING brand and also open up opportunities for consultation to other salons and beauty brands who in need to operational support, brand building and marketing innovation.
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Founded in 2008 by Emirati Noor Al Tamimi, Bedashing Beauty Lounge’s goal is to spread beauty and confidence amongst women and has become a trusted destination for the region’s busy beauty aficionados.
Bedashing is a modern, trendsetting and known in the industry for its award-winning beauty services and the unique experience it offers to clients all thanks to its extensive treatment menu, highly trained staff and it’s buzzy ambience.