Dr. Hatem Zaki, Secretary General of the World Franchise Council, praised the Emirati experience in franchising and how well-known it is within the business environment in the country. Dr. Zaki pointed to the interest of Emirati investors and entrepreneurs in franchising and what the UAE enjoys from a distinguished geographical location that attracts direct foreign investments, ease of doing business and strong purchasing rate. He added pointed out that the local Emirati market is a promising international market, especially for franchises.
“Hosting the meetings of the WFC in Abu Dhabi for the first time in the GCC, would not have been possible if not for the great efforts of the Emirates Association for Franchise Development, which has become the first full member in the Council from the GCC in a record time,” he said. He also pointed to the leading role of the BoD of the Association and its team works.
He added that during the 51st World Franchise Council meeting in Abu Dhabi, which comes alongside the International Franchise Exhibition, presented an opportunity to meet leaders of the franchise community from over 42 countries from across the world. The meeting witnessed insightful discussions about the new challenges facing the franchising sector globally, potential solutions; and discussed opportunities for bilateral and regional cooperation between WFC members.
The World Franchise Council (WFC) is a non-political association of more than 40 national franchise associations from around the world. Formed in 1994, the WFC aims to promote the growth of franchising internationally, and facilitate best practice in franchise association management among its members.
According to the most recent World Franchise Council Survey on the Economic Impact of Franchising Worldwide, it is estimated that approximately 2.6 million franchised businesses sustain over 29 million jobs around the world. On an average, the franchise sector contributes 2.7% to national GDPs.